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BS ISO 20252:2019

BS ISO 20252:2019

$215.11

Market, opinion and social research, including insights and data analytics. Vocabulary and service requirements

Published By Publication Date Number of Pages
BSI 2019 76
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This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as “service providers”).

Non-market research activities, such as direct marketing, are outside the scope of this document.

PDF Catalog

PDF Pages PDF Title
2 National foreword
6 Foreword
7 Introduction
9 1 Scope
2 Normative references
3 Terms and definitions
20 4 Core requirements for market, opinion and social research
4.1 Core framework
4.1.1 Statement of applicability
22 4.1.2 Confidentiality of research
24 4.1.3 Documentation and records management
25 4.2 Personnel and infrastructure responsibilities
4.2.1 Personnel and organisational responsibilities
4.2.2 Personnel — Performance management
4.3 Information security
4.3.1 Information security risk framework
26 4.3.2 Information handling
4.3.3 Information security controls
4.3.4 Information security training and awareness
4.4 Subcontracting services
4.4.1 General
27 4.4.2 Subcontracted project work
4.5 ​Planning, delivery and reporting on projects and research work
4.5.1 General
4.5.2 Client relationship management
29 4.5.3 Project, work requests or other responses to offer services
31 4.5.4 Providing deliverables to the client
32 4.6 ​Management review and improvement
4.6.1 Input
33 4.6.2 Output
4.7 Internal audits
4.8 ​Legal requirements
34 Annex A (normative) Sampling including access panels
47 Annex B (normative) Fieldwork
56 Annex C (normative) Physical observation
58 Annex D (normative) Digital observation
64 Annex E (normative) Self completion
68 Annex F (normative) Data management and processing
74 Bibliography

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BS ISO 20252:2019
$215.11